LEXINGTON, Ky. (March 13, 2026) — It’s the familiar March Madness frenzy: bracket predictions, buzzer-beater highlights and, of course, the quirks of fandom.
Basketball fans have long found ways to feel like they can influence the outcome of a game — even from the couch.
We embrace traditions that range from lucky attire to sitting in the same spot.
While some might chalk these behaviors up to coincidence, one researcher at the University of Kentucky suggests there’s more at play.
Jenny Rice, Ph.D., professor in the Department of Writing, Rhetoric, and Digital Studies in the College of Arts and Sciences, believes superstitions offer a